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Alan Williams

What are you doing now?

I help progressive leaders to design, deliver and improve values-driven service for sustained performance, using the SERVICEBRAND methodology I have created. 

My fourth co-authored book will be published in April.

I have four grown up children and three grandchildren.  I am still in love with football and have experienced the roller coaster of emotions following Manchester United for more than fifty years.


What route did you take up to this point?

At DHSB I wanted to go to university to stretch myself academically and also gain a qualification that would provide a foundation for a career. The hotel industry appealed because it was a business with energy and excitement, so I studied Hotel & Catering Administration at Surrey University.

A twenty-year career in commercial hospitality management followed (eventually running five-star hotels and conference centres), and then ten years in facilities management senior leadership roles. 

I set up my management consultancy business in 2005 and have worked on industry award-winning projects in more than thirty countries.


Any significant crossroads?

To treat redundancy as an opportunity, the decision to move from the hospitality sector to facilities management and the decision to set up my own company.


What have you learnt most about yourself?

That I am still a child at heart.


What words of wisdom would you give to a student joining DHSB in Year 7?

Imagine the possibilities and ask questions. Show enthusiasm and be kind.


And for a Sixth Former leaving DHSB?

Behave like you did in Year 7


Any fond memories of school you can share?

The football match against the staff - Mr Stone completely took me out when I knocked the ball past him LOL.


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